URBAN

FIRST

Detoxifying Treatment

Iris & Cedar

First is a detoxifying fluid to remove impurities and restore the balance of scalp and hair. It helps to stimulate microcirculation, sanitizes and gives a pleasant sensation of freshness. It contains Tea Tree Oil with a purifying action and Hydropom^®, a mixture with antioxidant properties that protects hair from external agents such as fine dust pollution and UV rays.

pH 4.5

150 ml • 5.07 fl.oz. | 500 ml • 16.91 fl.oz.

URBAN

FIRST

Detoxifying Treatment

Iris & Cedar

First is a detoxifying fluid to remove impurities and restore the balance of scalp and hair. It helps to stimulate microcirculation, sanitizes and gives a pleasant sensation of freshness. It contains Tea Tree Oil with a purifying action and Hydropom^®, a mixture with antioxidant properties that protects hair from external agents such as fine dust pollution and UV rays.

pH 4.5

150 ml • 5.07 fl.oz. | 500 ml • 16.91 fl.oz.

BENEFITS

It purifies the scalp from impurities and toxins, and restores the right balance.

USE

To detoxify the scalp, divide hair into sections, apply First and massage for 5 minutes following the Touch Therapy protocol.
Rinse and proceed with the Anthology shampoo and conditioner as per instructions provided.
For a deeper detoxination, apply First on scalp and hair, massage for a perfect distribution by performing the Touch Therapy protocol, cover with a plastic cap and place under the drier (50° – 60° C) for 5-10 minutes.
Rinse the product while hair is warm and continue with the Anthology shampoo and conditioner as per instructions provided.

ACTIVE INGREDIENTS

HYDROPOM^®
It is an innovative aqueous solution of lycopene, 100% natural origin, deriving from tomato peel. It has an anti-pollution, antioxidant and anti-radical action, protecting hair from external agents such as fine dust pollution, UV rays and free radicals.

LAMINARIA DIGITATA AND PELVETIA CANALICULATA EXTRACT
The Algae Extract has a moisturizing and emollient action.

NEEM OIL
It has an antibacterial, anti-inflammatory, antifungal action and nourishing and emollient properties.

TEA TREE ESSENTIAL OIL
Its antiseptic, antifungal and healing properties make it an excellent natural antibacterial. The astringent qualities help to keep hair clean and to regulate the excess of sebaceous secretions.

MENTHOL
It has decongestant, antiseptic, disinfectant properties and gives an immediate refreshing effect. It helps to reactivate the microcirculation.

EUCALYPTOL
It has very effective decongestant, antibacterial, antiseptic and deodorizing properties. It is particularly indicated for cleansing the greasy scalp and hair and giving a new shine.